All tools

Content Operator Scorecard

Score how you run your content out of 100, and find the two things to fix first.

28 statements, about 4 minutes. Rate each one from 1 to 5. You get a score out of 100, a score for each of the seven disciplines in The Content Operators Playbook, and the pages to read for your weakest two.

Seven disciplines, one score

Hover or tap a discipline for its idea.

An example scorecard: one bar a discipline rises, the overall counts up to 63 out of 100, and the two lowest are picked out to read first.

An example scorecard, on the seven disciplines of The Content Operators Playbook

0 of 28

1. I post at least once a day, every day.
2. I can say in one sentence who my content is for, and who it is not for.
3. Most days I talk straight to my phone's front camera, one argument per video.
4. I plan my content a month at a time, starting from what already worked.
5. My clips make sense with the sound off.
6. I know which of my posts are there to bring new people in, and which are there to sell.
7. I film in batches, so one recording day feeds the whole week.

Tom Sharman

Made by

Tom Sharman

Founder, The Content Operators

Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses, building the strategy, systems and teams. His work has produced 2B+ views.

About Tom

Book a call

A Power hour with Tom: £600 for 60 minutes on video.

Pick a time

  • 12years in the creator economy
  • 2B+views across every platform
  • 410M+long form views produced
The Content Operators Playbook7 playbooks, 49 principles. Free to read.

Results are kept for 90 days behind their link and counted anonymously. Your input itself is not stored, though a result can repeat parts of it, such as a quoted claim, a rewritten script, your first name or a profile handle.